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We're in this together. 

Brewing a Better World: Why We Support Mental Health Charities at PROOF Coffee Roasters

By Jeff Sale, Founder and CEO

       In 2018, my sister-in-law Brittany took her own life.  A vibrant and hilarious aspiring actress, she had been vocal about her struggle with mental illness with friends and family, on social media, and even through a one-woman show that she wrote and performed in L.A. with proceeds donated to the American Foundation for Suicide Prevention. 

Brittany chose to speak out about her illness in an effort to raise awareness, normalize her experience, and give hope to others suffering silently.  She believed that breaking the stigma around mental illness is a crucial step towards creating a more supportive and inclusive society. 


I think she'd be pleased to see the progress that mental health initiatives have made in the U.S. over the last several years, and how the conversation around mental health is changing and losing its taboo.

Yet there's still so much to be done, especially when it comes to preventing suicide which claims  more than 40,000 American lives per year.  A public health crisis, suicide is the 

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